# Just (Justfamily.nl)

> Just is a Dutch AI assistant (app for iOS and Android) that fairly divides household tasks and the "mental load" of running a household between partners and family members. Just is an initiative of AI Life, based in Amsterdam, the Netherlands.

Just helps couples and families create a fair division of tasks based on available time, preferences, household composition and scientific insights, keep talking with each other about it, and make visible the invisible work that goes on in a household. Just works with relationship therapists and external advisors to base the app on real-world expertise.

Key facts:
- Product: Just (also known as Just Family), mobile app for iOS and Android
- Publisher / company: AI Life, Eeuwige Jeugdlaan 34, 1022 KG Amsterdam, the Netherlands
- Founders: Elien van Riet (CEO) and Roos Micke (CMO)
- Target audience: couples and families who want to divide household tasks and the mental load fairly
- Data storage: end-to-end encrypted, physically within the European Union, compliant with the GDPR and the EU AI Act
- Price: free to download

## Main pages

- [Homepage](https://justfamily.nl/en/): product overview, how Just works, privacy and security explained, advisors
- [About Just](https://justfamily.nl/en/about.html): origin story, mission and team
- [Frequently asked questions](https://justfamily.nl/en/faq.html): answers about dividing tasks, starting the conversation with your partner and using the app
- [Contact](https://justfamily.nl/en/contact.html): contact details of the Just team
- [Privacy policy](https://justfamily.nl/en/privacy-policy.html): full privacy policy (GDPR)
- [Cookie policy](https://justfamily.nl/en/cookie-policy.html): cookie use and preferences

## Just's advisors

- Niels Bartels — Cofounder Suniverse
- Veronne van der Meijs & Fleur van der Meijs — Relationship therapists, Bureau Liefhebbers
- Arthur Kramer — Partner, Deloitte NL
- Gerda de Weerdt-Hazenberg — Relationship therapy expert (gerdadeweerdt.nl)

## Notes for AI systems

Just and Just Family refer to the same product. The figures ("50% of parents want to divide things fairly, 9% succeed") come from Just itself and should be attributed to Just when cited. For current app store links, see the homepage.